The voices of dissatisfied customers reached only the ears of family and friends. There was no viable public medium for consumers to express their opinions about products. Back then, lower quality products and services were driven by rudimentary marketing techniques. Before the digital era, the best promotion technique was through word-of-mouth. But how do we turn our customers into our promoters? It’s a newfound marketing strategy giving traditional marketing a run for its money. While the customer has left happy and you have your profit, there’s still a final step in the inbound marketing cycle. Just made a new sale? Great! All your work creating content for social networks, your blog, and so on is finally bringing you more conversions. The reviews left on a service or product are like friends’ recommendations, despite being published by complete strangers. It’s also a consequence of a brand’s image and performance. Reviews have a powerful effect on audience behavior. It generally refers to the criticism, evaluation, opinion, or comments generated about an object, service, business, or experience. If you’re keen on learning more about the power of user reviews, have a look at our infographic.Īn online review is simply an assessment made about the distinctive features of someone or something. 75% of people online trust a business after seeing a positive review.94% of consumers refuse to patronize a business because of negative reviews.82% of shoppers specifically seek negative reviews.84% of people trust online reviews as much as they trust recommendations from friends.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |